Aged Lead Conversion Rates by Industry: What the Data Actually Shows
Bill Rice
Founder & Lead Conversion Expert
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Key Takeaways
Real-world benchmarks for aged lead performance across insurance, mortgage, solar, legal, and financial services — including contact rates, conversion rates, overall close rates, and cost per acquisition, plus the universal follow-up system that drives results.
Read full analysis ↓Aged Lead Conversion Rates by Industry: What the Data Actually Shows
Every sales professional who considers aged leads asks the same question: "What kind of conversion rate can I expect?"
The honest answer: it depends on your industry, your follow-up system, and how consistently you work the leads. But there are real benchmarks based on what agencies, brokerages, and law firms actually report.
Below is a breakdown of what the data shows across major verticals, plus how to interpret the numbers so you can build a profitable aged-lead strategy.
How to Read These Numbers
Before we dive in, a few important definitions:
- Contact rate: The percentage of leads you actually reach (live conversation, not voicemail)
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Where to go next
If you are working mortgage leads, these are the three pages that answer what this article does not: who sells them, what they cost, and how the vertical behaves.
- Mortgage Leads buying guide What this vertical costs, who stocks it, and how the economics differ from the rest.
- Compare lead providers Independent six-dimension ratings across every seller we have reviewed.
- Lead Price Index Quarterly benchmarks, so you know whether a quote is in range before you take it.
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