What should you pay for leads? Our quarterly verified benchmarks track fair market pricing across 15 verticals and every lead type — aged, real-time, live transfers, and more.
Click any vertical to see full pricing breakdowns by age, exclusivity, and lead type.
$2 – $8/lead
$20 – $100/lead
$0.25 – $0.50/lead
$20 – $45/lead
$0.62 – $1.88/lead
$15 – $30/lead
$0.62 – $1.88/lead
$15 – $30/lead
$0.50 – $0.94/lead
$20 – $40/lead
$1.50 – $8/lead
$30 – $60/lead
$3 – $15/lead
$60 – $150/lead
Benchmark data coming soon
View full pricing →$0.60 – $1.50/lead
$15 – $40/lead
$1 – $8/lead
$20 – $50/lead
$0.50 – $5/lead
$15 – $100/lead
$150 – $400/lead
Savings per lead buying aged (31–85 days, shared) vs real-time, by vertical. Source: Work Aged Leads Price Index.
Each quarter we review the aged-lead market and report what providers actually publish. Most of them publish nothing — a minority post a usable per-lead figure, and several post only a starting price or a package rate. Where the published data is thin we triangulate from package pricing, volume tiers and public market sources, and those benchmarks carry a lower confidence rating to say so. Every data point carries that rating, we only publish a benchmark backed by more than one provider, and the ranges describe the market rather than any single company's pricing.
What the numbers mean for your buying strategy — conversion math, lead-age tradeoffs, and where the margin actually lives.
The 90 seconds you spend typing call notes after every dial is the most expensive minute of your day. In 2026, an AI agent can read the transcript and write the summary, update the fields, and set the next task — so your book documents itself.
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You can run a full aged-lead operation — email, dialer, CRM, drip, call recording, scheduling — for under $100 a month. Here's the honest build, by category, with real example tools and a clear list of what to skip until you actually scale.
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Most aged-lead operations dial in the order leads arrived in the CRM — the slowest possible path to revenue. A simple weighted scoring model, augmented with AI for the messier signals, can double your contact-to-conversion rate by ensuring you call the highest-probability records first. Here's how, in three escalating tiers of sophistication.
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Health insurance leads in 2026 cost anywhere from $0.50 to $150 per record — but the bigger story is the CMS TPMO consent rule, which has made aged Medicare Advantage leads operate differently than they used to. Here's the full pricing breakdown across ACA, MedSupp, and MAPD, plus the compliance frame that decides which tier you can actually use.
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Life insurance leads cost anywhere from $0.62 to $80 per record in 2026 — but \"life insurance leads\" is really three different markets (term, final expense, and IUL) with three different price ranges and three different commission structures. Here's the full breakdown, plus the cost-per-acquisition math for each sub-market.
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Auto insurance lead prices range from $0.25 to $100 per record — a 400x spread for the same kind of consumer data. This is the full 2026 pricing breakdown by lead type, exclusivity, and age, plus the cost-per-acquisition math that tells you which tier you should actually be buying.
Read more →Browse aged leads across mortgage, insurance, home services, and more — with data verification and hygiene, suppression support, and fair-market pricing.
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Affiliate Disclosure: Some providers in our directory are affiliate partners. We may earn a commission when you visit them through our links. This never affects our ratings or recommendations. See our methodology