💊 Medicare Lead Pricing
How much should you pay for medicare leads? These benchmarks represent fair market pricing ranges based on our quarterly verified research across multiple providers.
Last verified: Q2 2026 · 8 observed data points · 15 model-estimated · Moderate Decay
Why there is no trend chart here yet
Almost nobody in this market publishes a price
A price trend needs 3 verified months before it means anything, and medicare currently has none. That is not for lack of looking. In September 2026 we checked every provider in our directory for a per-lead price stated publicly, with its lead age and exclusivity — specific enough that a buyer could actually compare it.
2 / 14
publish any price
8
require a quote
“Call for a quote” is a pricing strategy, not an oversight. A published number commits a seller to it, and it lets you walk to a competitor holding an exact figure. Which is why the ones who do publish are worth naming:
- Aged Lead StorePrices published
Publishes a full per-lead price table across nine verticals, each with its age band and exclusivity — e.g. mortgage $1.50–$2.50 at 30–85 days, shared. The only provider surveyed whose public pricing is specific enough to compare.
Verified 2026-09-02 · check it yourself
- Badass Insurance LeadsSome prices published
Publishes life insurance at $1.00 per lead (3–12 months, exclusive) and Spanish-language life at $1.85. Final expense, Medicare, health and IUL are offered but priced on request.
Verified 2026-09-02 · check it yourself
The benchmark tables below come from our own quarterly study rather than from vendor pages, which is why they exist at all. See how we gather them.
Shared — Internet Form
| Lead Age | Low | Median | High | Confidence |
|---|---|---|---|---|
| Real-Time | $30 | $45 | $60 | medium |
| 1–7 Daysest. | $19 | $38 | $76.10 | modeled |
| 8–30 Daysest. | $10.10 | $20.30 | $40.50 | modeled |
| 31–85 Days | $1.50 | $4 | $8 | medium |
| 86–180 Daysest. | $0.08 | $0.17 | $0.34 | modeled |
| 181–365 Daysest. | $0.00 | $0.00 | $0.00 | modeled |
Exclusive — Internet Form
| Lead Age | Low | Median | High | Confidence |
|---|---|---|---|---|
| Real-Time | $75 | $110 | $150 | medium |
| 1–7 Daysest. | $41.80 | $83.70 | $167 | modeled |
| 8–30 Daysest. | $22.30 | $44.60 | $89.10 | modeled |
| 31–85 Daysest. | $4.33 | $8.66 | $17.30 | modeled |
| 86–180 Daysest. | $0.19 | $0.37 | $0.74 | modeled |
| 181–365 Daysest. | $0.00 | $0.00 | $0.00 | modeled |
Exclusive — Live Transfer
| Lead Age | Low | Median | High | Confidence |
|---|---|---|---|---|
| Real-Time | $50 | $75 | $100 | medium |
Semi-Exclusive — Internet Form
| Lead Age | Low | Median | High | Confidence |
|---|---|---|---|---|
| Real-Timeest. | $33.80 | $67.50 | $135 | modeled |
| 1–7 Daysest. | $28.50 | $57.10 | $114 | modeled |
| 8–30 Daysest. | $15.20 | $30.40 | $60.80 | modeled |
| 31–85 Daysest. | $2.95 | $5.91 | $11.80 | modeled |
| 86–180 Daysest. | $0.13 | $0.25 | $0.51 | modeled |
| 181–365 Daysest. | $0.00 | $0.00 | $0.00 | modeled |
About Medicare Lead Pricing
Medicare Advantage, Medicare Supplement, and Part D leads from seniors turning 65 or during AEP. Prices vary based on lead age, exclusivity, delivery method, and geographic targeting. Aged leads offer significantly lower per-lead costs but require higher volume and persistent follow-up to achieve comparable conversion rates. Real-time leads convert at higher rates but cost 10-50x more per lead.
These benchmarks are not tied to any specific provider. They represent fair market ranges based on our research across multiple sources. Actual pricing may vary based on volume, geography, and provider relationships. See our methodology.
Volume basis: These ranges reflect typical small-to-mid order volumes. Bulk and high-volume pricing is commonly negotiated lower than the ranges shown here.
A note on exclusivity: Most aged leads are sold non-exclusively. Genuinely exclusive aged inventory is rare and limited — the exclusive tier shown here is most representative of real-time leads. Verify exclusivity terms directly with any provider before assuming an aged list is exclusive.
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