🚗 Auto Insurance Lead Pricing
How much should you pay for auto insurance leads? These benchmarks represent fair market pricing ranges based on our quarterly verified research across multiple providers.
Last verified: Q2 2026 · 6 observed data points · 14 model-estimated · Very Fast Decay
Why there is no trend chart here yet
Almost nobody in this market publishes a price
A price trend needs 3 verified months before it means anything, and auto insurance currently has none. That is not for lack of looking. In September 2026 we checked every provider in our directory for a per-lead price stated publicly, with its lead age and exclusivity — specific enough that a buyer could actually compare it.
2 / 14
publish any price
8
require a quote
“Call for a quote” is a pricing strategy, not an oversight. A published number commits a seller to it, and it lets you walk to a competitor holding an exact figure. Which is why the ones who do publish are worth naming:
- Aged Lead StorePrices published
Publishes a full per-lead price matrix on the storefront: TEN segments (mortgage_refinance, life_insurance, mortgage_protection, auto_insurance, health_insurance, iul_insurance, homeowner_insurance, home_improvement, solar_installation, annuity), each with its age bracket and six volume tiers from 1-249 to 25,000+, all stated shared, $100 minimum order. SOURCE CORRECTED 2026-10-07: this used to cite agedleadstore.com/all-lead-types/, which CONTRADICTS the storefront it links to. Verified that day: the marketing card says IUL is "$7.00-8.00 Per Lead, 86-365 Days Old" while the storefront page reads "Indexed Universal Life Insurance 181-500 Days" at $6.00 down to $2.00 — the card’s FLOOR is above the storefront’s CEILING, and the bracket is wrong too. Five of nine cards mislabel their age bracket, and both annuity and mortgage protection are missing from the card grid entirely despite being sold and priced. Cite the storefront segment pages; treat /all-lead-types/ as stale marketing.
Verified 2026-10-07 · check it yourself
- Badass Insurance LeadsPrices published
Publishes explicit per-lead wholesale prices by vertical, age bracket and volume tier — Life/FEX, Health (U65), Mortgage Refi and IUL — in a public Google Sheet titled "Badass Insurance Leads [Wholesale] Pricing: 2026", linked from /wholesale/ under a "See Wholesale Pricing Here" button. Every row is labelled "Cost Per Lead". Life/FEX re-read directly 2026-10-12: aged 90-365 days at 0.68 / 0.47 / 0.40 across the 1001-4,999 / 5,000-9,999 / 10,000-24,999 tiers. Retail package tables with explicit lead counts also run on each product page. TWO CAVEATS. The same /wholesale/ page's FAQ still says pricing is something "we can share and work with you on", contradicting the sheet it links to — the sheet is the better evidence. And their meta descriptions state per-lead prices that match nothing on the pages ("Starting at .99 cents per lead"); never cite those. Stated exclusivity is "exclusive to the client and never resold by us", which puts them in a DIFFERENT exclusivity bucket from Aged Lead Store — see data/price-evidence-2026-10.md §4 for why that blocks a blended benchmark.
Verified 2026-10-12 · check it yourself
The benchmark tables below come from our own quarterly study rather than from vendor pages, which is why they exist at all. See how we gather them.
Exclusive — Internet Form
| Lead Age | Low | Median | High | Confidence |
|---|---|---|---|---|
| Real-Time | $50 | $75 | $100 | medium |
| 1–7 Daysest. | $34.60 | $51.90 | $77.90 | modeled |
| 8–30 Daysest. | $11.10 | $16.60 | $24.90 | modeled |
| 31–85 Daysest. | $0.57 | $0.86 | $1.29 | modeled |
| 86–180 Daysest. | $0.00 | $0.00 | $0.00 | modeled |
| 181–365 Daysest. | $0.00 | $0.00 | $0.00 | modeled |
Shared — Internet Form
| Lead Age | Low | Median | High | Confidence |
|---|---|---|---|---|
| Real-Time | $20 | $32 | $45 | high |
| 1–7 Daysest. | $15.70 | $23.60 | $35.40 | modeled |
| 8–30 Daysest. | $5.03 | $7.55 | $11.30 | modeled |
| 31–85 Days | $0.25 | $0.38 | $0.50 | high |
| 86–180 Days | $0.25 | $0.35 | $0.50 | high |
| 181–365 Daysest. | $0.00 | $0.00 | $0.00 | modeled |
Semi-Exclusive — Internet Form
| Lead Age | Low | Median | High | Confidence |
|---|---|---|---|---|
| Real-Timeest. | $32 | $48 | $72 | modeled |
| 1–7 Daysest. | $23.60 | $35.40 | $53.10 | modeled |
| 8–30 Daysest. | $7.55 | $11.30 | $17 | modeled |
| 31–85 Daysest. | $0.39 | $0.58 | $0.88 | modeled |
| 86–180 Daysest. | $0.00 | $0.00 | $0.00 | modeled |
| 181–365 Daysest. | $0.00 | $0.00 | $0.00 | modeled |
About Auto Insurance Lead Pricing
Auto insurance quote leads from consumers shopping for new or better coverage. Prices vary based on lead age, exclusivity, delivery method, and geographic targeting. Aged leads offer significantly lower per-lead costs but require higher volume and persistent follow-up to achieve comparable conversion rates. Real-time leads convert at higher rates but cost 10-50x more per lead.
These benchmarks are not tied to any specific provider. They represent fair market ranges based on our research across multiple sources. Actual pricing may vary based on volume, geography, and provider relationships. See our methodology.
Volume basis: These ranges reflect typical small-to-mid order volumes. Bulk and high-volume pricing is commonly negotiated lower than the ranges shown here.
A note on exclusivity: Most aged leads are sold non-exclusively. Genuinely exclusive aged inventory is rare and limited — the exclusive tier shown here is most representative of real-time leads. Verify exclusivity terms directly with any provider before assuming an aged list is exclusive.
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